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Tired of Political Campaigns? Think About This

September 30th, 2013 by eTutor

Does using shorter sentences and smaller words make a political candidate more attractive to voters? According to a study by two college researchers, it makes candidates more successful in getting their messages across to voters. Mary-Ann Leon and T. Harrell Allen of California State Polytechnic University studied the speeches of President Bush and Michael Dukakis during their two 1988 debates: They found: Bush’s remarks scored at the 8th grade level….making them clear to more than two-thirds of the audience. Dukakis tested at the 10th and 12thgrade levels….comprehensible to less than 50 percent of Americans. The difference: Dukakis used longer, more complex sentences and words than Bush did.

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